Greer Advisors, LLC

 Innovators in Real Estate Analytics
 
   Company Overview

Greer Advisors, LLC is a multi-disciplined company capable of delivering a variety of services for the commercial real estate industry, including various advisory services, appraisal, appraisal review & management, litigation support and tax appeal.

Advisory services include strategic planning, portfolio monitoring, portfolio optimization, development of risk rating systems, indexing systems, compliance, web site/data delivery systems, econometric modeling, and a variety of ad hoc services upon request.

The company also hosts the www.appraisalregulations.com and www.bankingregs.com web sites. In addition to being the “industry source” for these issues, the sites also contains numerous tools for financial institutions to maintain compliance with various regulations.

Mr. Greer is a recognized innovator regarding advanced analysis and commercial real estate. Today, he is known for incorporating Wall Street and Capital Markets data into the valuation of real estate assets, portfolios, debt and securitizations. Throughout his career, he has been a pioneer in real estate analytics. In 1986, Mr. Greer created a home appreciation index utilizing an interest-rate based logarithmic regression model. In 1987/88, working for a Ph.D. at a major accounting firm, he utilized desktop software (SPSS) to run econometric regression models in support of litigation and various consulting assignments. In 1990, in his demonstration appraisal for his MAI designation, he utilized multiple regression analysis on sales and rental data to support rent and value conclusions. In the early 1990s, he used various statistical software packages (SPSS, Minitab, Predict, SAS) for demand modeling. In 1996, Mr. Greer pioneered electronic delivery of appraisal and market reports within Bank of America by using Adobe Writer and posting the reports to an internal web site with the bank. At the time, the bank had more than a dozen appraisal offices, and Mr. Greer's was the only one with a web site/server. Mr. Greer also created "standardized adjustments" for the appraisers he managed, by downloading all the sales for a given property type within a given area (typically county), he would perform hedonic regression analysis on the top dozen factors that influenced value. Generally, the top four or five factors were incorporated into the adjustment model. Ultimately, the "write up" and XL templates were posted on the office server, and all appraisers used the results. The analysis was ran every six to twelve months. In 1998, Mr. Greer was creating an automated valuation model using a "similarity indexing" system for comp selection, standardized adjustments, and a value conclusion with a measure of reliability. The work stopped after the Bank of America - Nations Bank merger. Whether building automated valuation models, comp selection and standardized adjustment models, or working on loan loss forecasting, Greer has consistently been a proponent of advanced technical analysis.

In the mid- to late 1990s, Mr. Greer also used data from CoStar to create farming lists for loan officers. Rather than the typical 1-2% closing success, Mr. Greer's lists yielded up to 8% closing success by excluding properties that were difficult to pass the credit approval process. For example, old buildings, high land to buiding ratios, metal industrial buildings, heavy industrial buildings, anything with a new loan within the past 24 months, and many other items. In 2004/05, Mr. Greer also helped develop a prospecting tool for the Commercial Real Estate Banking group. He used data from F.W. Dodge, and built a web-based prospecting tool which enabled loan officers to search by developer location, property type, building volume and many other features.

Greer Advisors authors the “Capital Markets and Commercial Real Estate" monthly newsletter, which provides current insight into trends and yields from Wall Street pertaining to commercial real estate. The newsletter is free of charge.

Greer Advisors, LLC was founded by Everett Allen Greer, who is the Managing Member of the company. The company’s focus is to apply technology to improve the analysis of commercial real estate. The company also focuses on cost effective and timely analysis via the utilization of advanced analytic tools, telecommuting, and wireless access in an effort to maximize the efficiency of data analysis and problem solving.

Address:
Greer Advisors, LLC
655 S Flower St, Ste 355
Los Angeles, CA  90017

Tel.:           213.985.3800
Fax:           213.985.3900


New York:  646.867.1600   /   San Francisco:  415.233.6300   /   Los Angeles:  213.985.3800   

   Dallas:  214.347.7500   /   Miami:  786.629.9600   /   San Diego:  619.618.2500


   London:  011.44.207.979.0300   /   Paris:  011.33.1.784.16100


Copyright© 2009 Greer Advisors, LLC

Questions / Comments:
EAG@GreerAdvisors.com